So you choose to be a keynote speaker or trainer because speaking is the passion? But you are not certain how you can do it…. follow this advice.
The first step is to figure out what is your topic? What is your brand? Where would you add value to your audience? Of course, and very importantly, who is your audience?
Among the best places to begin as a speaker is in your physical location. There are several service clubs and organizations who are always interested in a speaker to fill in some time on their agenda.
Like this, whether you’re an entertainer, keynote speaker or motivational speaker, it will be easy to get some feedback in a friendly environment.
Every speaker occasionally experiences the audience that really does not want to be there. Typically you can “break the ice with the audience very early in the talk but occasionally, it does not happen and you know the next Forty-five minutes might be torture.
What you must understand and take from that lesson is it is not only just you as a speaker or trainer that has a painful 45 minute experience. It’s also the meeting planner who is struggling to confirm your validity for next years meeting!
Who is your client?
You must remember that the audience you are speaking to is not your client. It is the meeting or event planner that’s your client. They, typically are most tense in the first two to three minutes of a presentation to ascertain if you can get the listeners to “lean in”. If you fail to break the ice early with the audience the meeting planner knows they’ll be hearing negative comments.
For that reason, the structure of a keynote is crucial.
There are various “recipes” that had been created and many very talented Canadian Speakers who use recipes to create their keynotes but generally, this is a fairly standard pattern to follow:
Introduce the audience to a funny or emotional story, right off the start line. Introduction to what you will teach them Take the first point – relate a story to them of how the first point is so important… some sort of crash and burn story which enables you suggest to them what you learned from the experience (or third party). Then point out the solution. In this manner, you get their attention with a relatable story and you allow them to have solution. Wrap up that phase of the discussion with a few ideas as to what benefits they’ll derive from using your unique solution in their lives. Rinse and repeat part 3 with your other points, summarizing the points to improve following each session. Sell yourself – books, other meetings etc Close with a summary of all they already have learned and then give them one amazing take away story that they can never forget you for. An unforgettable joke is additionally a good way to close a keynote.
There you have it. A standard process to allow you as a keynote speaker to rock the world.
Now you have read that you may have the question in your head “Can I really do this?” The answer certainly is YES.
Too many people in the speaker coaching world will try and get you to be someone you are not.
In truth you simply need to become a better “YOU”. The world should hear your story. If we really sit back and think about it we should all have a few important stories to tell from our lives that can impact others. If we do not, then we can arrange to go out and create some stories, which is the fun part!
The important take away from the article is that the audience is a tool you can use to impress your meeting planner, your client. If you learn to use that audience correctly, you can make them laugh, make them cry, make them think or get them to react. The final outcome is the audience needs to take something valuable away from the meeting and they need to remember you.
If you succeed in that regard you will be an in demand trainer or speaker. You can make a career based on travel, fun and learning.
It is very often the case a lot of people believe keynote speaking is a deluxe and prestigious profession.
It is obvious as an entertainer or keynote speaker you can generate a significant amount of income and become very much sought after. However, most successful speakers or entertainers spend a long time in airports around the world or hotels in various cities.
In order to have a career in speaking or to become a motivational speaker, you need to first be or at least be perceived as being an expert in some subject.
What we most commonly see as a successful keynote speaker is somebody who has achieved a very high standing in their profession or sport. It is not however the only way to turn into a very successful motivational speaker.
The art of speaking or indeed being a trainer is centred around your capability to retain the focus of your audience. It is what most speakers refer to as the capability to get your audience to lean in.
Perhaps the revolution in the speaking industry has been the evolution of TED talks. While a great many keynote speakers and entertainers focus on delivering content over a 45 minute to one hour period, TED forces you to deliver an impactful message inside of 18 minutes.
The lesson for any speaker relates to the skills for the audience to focus over a longer period of time.
It must be noted that while each TED talk is of a shorter duration, the target is able to maintain focus over several sessions in the same evening.
The lesson therefore to anybody desiring to be a trainer or speaker essentially must learn to keep your audience engaged over larger spans of time using various tools like humour, audience participation or emotion. Essentially you’ll want to learn to be a number of different personalities in the same talk.
Many organizations which include toastmasters consentrate on training people to become speakers, however in most all cases the training is somewhat old school. While it is valuable to know the tools of the trade, as with many professions, times have changed and we haven’t necessarily responded to the change.
A prime example is with the writing industry. Where books were once a minimum of 80,000 words, the evolution of the eBook industry has ended in a demand for 8000 word ebooks.
The same holds true in speaking where today we worry less in regards to the “umm’s, err’s or “like’s” in a sentence plus much more concerning the ability for the speaker to entertain us and hold us captive to their narrative.
Canada is one country that produces many top quality entertainers and speakers. Becoming a Canadian speaker you have access to not only the Canadian Association of Professional Speakers (which has membership requirements in regards to your experience) but also several high quality speaker agencies.
Even though the desire to become a speaker may focus you on a path of writing a keynote and preparing yourself for the big day, you should also be prepared to be multi-talented.
Most motivational speakers derive a significant portion of their income from selling books at their events. Additionally they deliver workshops to the same audience to include value to their service.
In this circumstance the skills to create a book or host a workshop need to be acquired or purchased to assist you in your career progression.
If you are thinking about a career in speaking in North America, I would recommend you look to either the National Speakers Association in the USA or the Canadian Association of Professional Speakers in Canada.
Once you have opened enough doors to start to get bookings, it is an extremely rewarding career and one that can be very profitable also.