Creating a Champion Mindset

Ever since the creation of time we’ve witnessed a natural competitiveness which has driven mankind to do many bad things along with good things in their need to learn how to win.

With the advance of online coaching, nowadays it seems like everyone has some secret to share about developing the proper mindset as a way to win.

What separates a winner from a loser? Sometimes a fraction of a second, sometimes a tiny lapse in thought while others a very simple shortage of desire. 

For many years, we have been exploring the approach to winning and many have spoken, taught or coached around the understanding of getting started. Simply draw a line in the sand and move over the line. It is a great concept and something that certainly starts the journey – but if it were as simple as that we wouldn’t normally see so many failed business start ups.

As we analyse success, the actual true grit, bit between your teeth success we know that there’s some character traits that cause success.

In fact, as we study the concept more, what we see is that the desire to get to the finish line has more to do with success than the capability to take the first step. 

Not surprisingly, with regard to a mindset, we simply can’t end until we have begun, so stepping over the start line is very important. But what about getting to the summit on the mountain? What about finishing the Ironman Ultramarathon? What about getting your business to profitability?

All of these successes speak more to the finish line than they do the start line.

So perhaps, in going through the deep secrets of success, the starting step pales in to insignificance in comparison to the finishing step. The ultimate foot on the summit of Mount Everest.

If you study endurance athletes the concept often referenced is “don’t stop”. When your body is screaming that it is in pain and everything in your mind is fighting against your will to keep going, the most important aspect is to not stop.

Famed endurance runner Ray Zahab talks of this concept in his first ultra marathon event which he decided would be in the Arctic. 

Not being a runner and not being familiar with arctic conditions did not deter Ray but it did lead him to taking equipment that was inferior compared to his competitors. Ray became nervous on the start line and sure enough within the first several kilometres of what was to be a long event through the night, Ray quit. At least for a short while. He sat on a tree stump in frigid arctic temperatures and cried. His equipment was short of requirements, it was his first event and, as an amateur, he was lined up against pro ultra marathoners backed by major corporations. 

What Ray came to realize during the brief moment of pitying himself was his desire to succeed could get him the next 100m. After that he knew he could do another 100m. What he could not believe was that he could run the full distance in snow shoes. 

So gradually 100m by 100m Ray moved and didn’t stop. In the early morning hours, he arrived at the small warming hut by the finish line. It was deserted and while Ray was happy to have taken the last step on the finish line, he was disappointed that he missed the festivities and everyone had left. 

As he was recapping his adventure and how he could improve in future events, the custodian of the cabin came out to congratulate him on his first place finish. Ray had just won his first ever Ultramarathon – by not quitting when he wanted to.

He kept going to the last step.

Ray’s story is an analogy for all of us. 


  1. He started his journey
  2. He didn’t know the solutions but he knew he could figure it out.
  3. He never stopped once he realized the short goals were achievable
  4. He took the last step over the finish line and as a result – won.

champion mindset

What does it take to have a mindset to win

It is often the truth we think that men and women are born lucky or having a champion mindset. 

In my experience however despite the fact that genetics may have a small role to play, figuring out how to win is merely a mind set.

There’s a saying that you can’t stop a loser from losing and you can’t stop a winner from winning. I’d say it is actually accurate. 

There are lots of folks that I have delivered online coaching to who will listen, make notes, make inquiries, participate in debates yet due to a quitting mindset, they fail to act on any of the information that was delivered to them.

This may not be at all unusual. If it were, there would not be a profession for keynote speakers. Time and again people get back to the same conventions and seminars to have somebody make them feel much better when winning and succeeding has little to do with feeling good.

The individual that wants to feel good, the one that has a champion mindset, will do so despite the pain, discomfort and feelings along the way. Visiting the gym is a prime example for many individuals. If we were honest we would admit that we don’t like going to the gym. I know I personally dislike running. What I do like is the effects of running. The point that I shed pounds, feel healthier and can run faster all lead me to want to continue running.

Life is no different and business is no different. We wish to succeed but in many instances we don’t desire to take the good with the bad.

I would absolutely advise that the bad is what makes the good – “good”. Flowers don’t grow in the desert where the sun shines but the rain never comes. We need the good days to provide contrast for the bad.

So what it take in my mind to win, is to have a commitment to a system. We need to remove the notion that success happens overnight, it does not. The most important step in success may in fact be the last one. The one when we have already climbed several false summits believing the next one is the real one. The step we take to speak to one more investor after several refusals. The one more time we get up to run again and rounding a corner to see the finish line. These are the steps that define success from failure. 

Today there is a proliferation of protectionism with our children. There is a strong desire to protect them from losing. The truth is if we never have the option to lose, we never experience the joy of succeeding. 

It is a cruel juxtaposition that we are in. The pain of knowing we might lose if we try compared to the relative comfort we have of never trying.

I think if we polled people who were on their final few weeks of life and asked what they would have wished more in their lives, it would have been to accomplish more, to try harder, to have lived more courageously. I don’t believe you would find a person with an adventurous spirit saying they wished they had spent more time in their LayZ Boy recliner watching TV.

If you want to develop a winning mindset, trying yourself not to quit.