- So you choose to be a keynote speaker or trainer because speaking is the passion? But you are not certain how you can do it…. follow this advice.
The first step is to figure out what is your topic? What is your brand? Where would you add value to your audience? Of course, and very importantly, who is your audience?
Among the best places to begin as a speaker is in your physical location. There are several service clubs and organizations who are always interested in a speaker to fill in some time on their agenda.
Like this, whether you’re an entertainer, keynote speaker or motivational speaker, it will be easy to get some feedback in a friendly environment.
Every speaker occasionally experiences the audience that really does not want to be there. Typically you can “break the ice with the audience very early in the talk but occasionally, it does not happen and you know the next Forty-five minutes might be torture.
What you must understand and take from that lesson is it is not only just you as a speaker or trainer that has a painful 45 minute experience. It’s also the meeting planner who is struggling to confirm your validity for next years meeting!
Who is your client?
You must remember that the audience you are speaking to is not your client. It is the meeting or event planner that’s your client. They, typically are most tense in the first two to three minutes of a presentation to ascertain if you can get the listeners to “lean in”. If you fail to break the ice early with the audience the meeting planner knows they’ll be hearing negative comments.
For that reason, the structure of a keynote is crucial.
There are various “recipes” that had been created and many very talented Canadian Speakers who use recipes to create their keynotes but generally, this is a fairly standard pattern to follow:
Introduce the audience to a funny or emotional story, right off the start line.
Introduction to what you will teach them
Take the first point – relate a story to them of how the first point is so important… some sort of crash and burn story which enables you suggest to them what you learned from the experience (or third party). Then point out the solution. In this manner, you get their attention with a relatable story and you allow them to have solution. Wrap up that phase of the discussion with a few ideas as to what benefits they’ll derive from using your unique solution in their lives.
Rinse and repeat part 3 with your other points, summarizing the points to improve following each session.
Sell yourself – books, other meetings etc
Close with a summary of all they already have learned and then give them one amazing take away story that they can never forget you for. An unforgettable joke is additionally a good way to close a keynote.
There you have it. A standard process to allow you as a keynote speaker to rock the world.
Now you have read that you may have the question in your head “Can I really do this?” The answer certainly is YES.
Too many people in the speaker coaching world will try and get you to be someone you are not.
In truth you simply need to become a better “YOU”. The world should hear your story. If we really sit back and think about it we should all have a few important stories to tell from our lives that can impact others. If we do not, then we can arrange to go out and create some stories, which is the fun part!
The important take away from the article is that the audience is a tool you can use to impress your meeting planner, your client. If you learn to use that audience correctly, you can make them laugh, make them cry, make them think or get them to react. The final outcome is the audience needs to take something valuable away from the meeting and they need to remember you.
If you succeed in that regard you will be an in demand trainer or speaker. You can make a career based on travel, fun and learning.