From SEO Best Practice

Contents 1 SEO best practice 2 Best practice for building SEO websites 2.1 SEO SOftware choices 2.2 The initial keyword research you need to do 2.3 Before you build your site 2.4 SEO while the site is being built 2.5 The ongoing SEO work you need to do 2.6 Paid traffic generation 3 SEO for your job function 4 Twitter 5 Analytics for SEO 6 Facebook 7 Wordpress SEO 8 International SEO & internationalization of SEO content= 9 email 10 SEO Content and algorithms 11 Marketing and managing SEO 11.1 Website Usability testing and tools 11.2 SEO Tools 12 SEO for startups 12.1 Getting started 13 Other

SEO best practice

A wiki notepad of stuff as I need it. Check back in about 2014 and this will be a great resource

on page seo	urls	title tags	meta descriptions	page layout	images
website settings	robots.txt	http status codes	google webmaster tools	sitemaps.xml
links	internal linking	linking externally	no follow links	footer links	breadcrumb navigation	anchor links
urls	top level domains tld	domain name	separators	redirects	canonicalisation	trailing slash /	forcing www or not
media	image	video	sound	pdf	widgets
mobile seo	iphone	ipad	ipod	blackberry	android	symbian

Best practice for building SEO websites

SEO SOftware choices

• nginx a faster alternative to apache

The initial keyword research you need to do

• keyword research - methods
• information architecture - building Information Architecture out of keyword research
• linkbuilding - using keyword research to power inkbuilding

• seo research research into various areas

Before you build your site

• Plan your user journeys, make user profiles <-- Do not underestimate the importance of this step
• prototyping - some resources for prototypes
• Understand that you need to measure website goals and you need to measure them with goal tracking
• web analytics
• Make sure that each tracking step has its own url

SEO while the site is being built

The ongoing SEO work you need to do

Video SEO Viral marketing - everything else, if done well can fit into this category

Paid traffic generation

• Twitter paid advertising costs - complex and under development. Only a few companies on board for now
• Facebook advertising PPC
• Google paid ads PPC

SEO for your job function

• SEO for designers
• SEO for developers
• SEO for sysadmins
• SEO for marketers
• SEO for consultants, account managers and client managers

• seo reporting

Twitter

• Twitter algorithm
• Twitter measuring tools

Analytics for SEO

• cross domain tracking

Facebook

edgerank

Wordpress SEO

• Seo plugins for wordpress optimisation

International SEO & internationalization of SEO content=

basic SEO internationalisation checklist

email

• email conversion rates

SEO Content and algorithms

• keyword stemming
• latent dirichlet allocation lda

Marketing and managing SEO

• How to sell SEO - and tools for selling it
• SEO processes - how a website should be built from a research and data driven perspective

• Information Architecture - information architecture tools, processes and info

• Linkbuilding - competitor backlink analysis Some learnings from backlink analysis in the UK train sector

Website Usability testing and tools

usability testing usability testing tools

SEO Tools

• seo tools
• seo templates - for selling SEO, research and SEO project management

• seo companies
• seo people
• seo links that

SEO for startups

• Funding

Getting started

Consult the User's Guide for information on using the wiki software.

• Configuration settings list
• MediaWiki FAQ
• MediaWiki release mailing list

Other

• cookie stuffing
• seomoz blog post images
• PC and browser setup for SEO
• excel functions
• legal seo
• create high resolution screenshots from 72dpi