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From SEO Best Practice
SEO best practice
A wiki notepad of stuff as I need it. Check back in about 2014 and this will be a great resource
Best practice for building SEO websites
SEO SOftware choices
- nginx a faster alternative to apache
The initial keyword research you need to do
- keyword research - methods
- information architecture - building Information Architecture out of keyword research
- linkbuilding - using keyword research to power inkbuilding
- seo research research into various areas
Before you build your site
- Plan your user journeys, make user profiles <-- Do not underestimate the importance of this step
- prototyping - some resources for prototypes
- Understand that you need to measure website goals and you need to measure them with goal tracking
- web analytics
- Make sure that each tracking step has its own url
SEO while the site is being built
The ongoing SEO work you need to do
Video SEO Viral marketing - everything else, if done well can fit into this category
Paid traffic generation
- Twitter paid advertising costs - complex and under development. Only a few companies on board for now
- Facebook advertising PPC
- Google paid ads PPC
SEO for your job function
- SEO for designers
- SEO for developers
- SEO for sysadmins
- SEO for marketers
- SEO for consultants, account managers and client managers
Analytics for SEO
Wordpress SEO
International SEO & internationalization of SEO content=
basic SEO internationalisation checklist
SEO Content and algorithms
Marketing and managing SEO
- How to sell SEO - and tools for selling it
- SEO processes - how a website should be built from a research and data driven perspective
- Information Architecture - information architecture tools, processes and info
- Linkbuilding - competitor backlink analysis Some learnings from backlink analysis in the UK train sector
Website Usability testing and tools
usability testing usability testing tools
SEO Tools
- seo tools
- seo templates - for selling SEO, research and SEO project management
SEO for startups
Getting started
Consult the User's Guide for information on using the wiki software.